Daniel Boateng
Marketing Manager
Atlanta, GA
Professional Summary
Marketing manager with 7 years in B2B demand generation. Scaled qualified pipeline 3.1x and cut customer acquisition cost 28% across paid and content.
Work Experience
Marketing Manager — Quotient
2021 – Present | Atlanta, GA
- Scaled qualified pipeline 3.1x to $18M in 24 months across 5 channels.
- Cut customer acquisition cost 28% by reallocating spend to 3 winning channels.
- Grew organic traffic from 40,000 to 190,000 monthly sessions via content strategy.
Growth Marketer — Brightpay
2018 – 2021 | Atlanta, GA
- Launched lifecycle email programs lifting trial conversion 21%.
- Ran 60 paid experiments yearly at a blended 4.2x return on ad spend.
Education
BA Marketing Georgia State University 2014 – 2018
Skills
Demand generation · SEO · Paid acquisition · Lifecycle marketing · Analytics · HubSpot · Marketing strategy · Budget ownership